Suveda Digital delivers user-centric design and digital solutions that solve business problems, improve engagement, and increase conversions.
Alpine Hikes is a venture that seeks to offer its clients unique experiences to create beautiful memories. Alpine Hikes is a travel company that was established by adventure sports lovers in the state of Uttarakhand. The company provides trekking and hiking services for the tourists. The owners set up this organization so that people can explore the Himalayas. The founders hired Suveda Digital to handle their social media needs.
Alpine Hikes wanted to improve their engagement on their Instagram account. Thus, they needed to increase the number of followers on their social media account. Our social media managers have fulfilled this request in a very short time. It is necessary to build a following audience gradually by understanding what interests your target audience. We took over this responsibility and started working on Alpine Hikes Instagram account to provide them with quality content.
Alas, no project is perfect, which means that our team encountered a number of problems in the process. Below are the main challenges in working on the Instagram account of Alpine Hikes.
Growing followers isn’t the hard part, growing the right followers is. Our social media team had to consistently verify that new followers actually belonged to the trekking and adventure travel niche, rather than just inflating the count with irrelevant accounts.
Our social media managers kept track of social media 24 hours a day to make sure that each message was responded to in a timely manner. This took a lot of dedication because there was always an opportunity to lose a future customer if they were not available to answer their questions.
Buying fake likes and engagement is easy. Earning real ones isn’t. Our team studied the client’s niche in depth, analyzed competitor accounts, and built a content approach that attracted authentic engagement from actual trekking and travel enthusiasts.
Expanding an account’s reach takes more than good content, it takes the right hashtags, used strategically. Our social media managers invested significant time researching and testing hashtags to consistently widen Alpine Hikes’ visibility.
First of all, we started working on the optimization of Alpine Hikes’ Instagram account. At first, we improved the «bio» section so that the brand’s purpose and value were clear at a glance.
The next step was to develop high-quality and engaging content. We identified the target audience and their interests and began to publish content on topics of interest to them. In addition, we studied the trends and implemented them in our content so that our Alpine Hikes account appeared in the audience’s newsfeed.
Consistency is key to almost anything, and an Instagram growth strategy is not an exception. We posted consistently during the whole time frame, keeping both accounts rather high in terms of engagement. We also actively posted stories, Reels, and especially IGTV videos since they still remain rather popular and engaging.
We have done the research for you of the most optimal hashtags for Alpine Hikes’ niche to ensure the best engagement and reach. Using the right hashtags is among the easiest ways to be found by the target audience.
Here’s what the last 30 days looked like. Our team delivered these results and continues to manage Alpine Hikes’ Instagram account today. A dedicated social media management partner remains one of the most reliable ways to grow both your brand and your account’s reach.
